Demand Gen vs. Lead Gen: Why Behavioral Health Marketers Need Both to Stay Competitive
For many behavioral health marketers, lead generation is the lifeline of their admissions pipeline. However, as competition grows, cost per click rises, and search intent
How to Build a Sustainable Paid Ads Strategy That Grows With Your Admissions Team
Most treatment centers hit a breaking point with paid advertising. Either the admissions team is overwhelmed with unqualified calls, or the ads underperform, and leadership
Top 3 Mistakes Social-Media Managers at Treatment Centers Make
Social-media advertising has become an essential part of behavioral-health marketing, but not every treatment center is seeing results that justify the spend. The issue usually
The Emerging Role of Video Ads in Google and Social for Behavioral-Health Lead Generation
The way behavioral health centers connect with people seeking support has been changing rapidly. Static ads and text campaigns still matter, but they no longer
Google Ads vs Facebook Ads for Insurance Products: Which Works Better for Lead Generation?
Insurance is one of the most competitive verticals in the paid advertising industry. Cost-per-click (CPC) rates are high, competition is relentless, and every wasted dollar
How Native Advertising Converts Cold Audiences Into Warm Leads (Without Feeling Like an Ad)
Traditional paid ads work best when someone already knows what they want. They’re powerful for capturing high-intent searches, like when a person types “rehab near
5 Social-Media Paid-Ad Strategies That Admissions Directors at Treatment Centers Wish They Knew Sooner
For most treatment centers, social-media advertising feels unpredictable. One month, the leads are steady, the next, they vanish. Costs rise, targeting changes, and compliance policies
Why Demand Gen Is Becoming the Future of Google Paid Ads
Google has long been known for search-based advertising. You bid on keywords, match intent, and hope clicks convert. But the landscape is shifting. With evolving
When to Pause or Scale Addiction Treatment Marketing for Optimal CPL
In the addiction treatment and behavioral health space, the temptation to always scale is strong: spend more, get more inquiries, enroll more patients. But an