
Why Behavioral Health & Addiction Treatment Requires A Specialized PPC Expert
Most treatment centers running their own Google Ads end up overspending on broad terms, missing HIPAA-safe conversion tracking, and driving unqualified leads. That’s actually not

Why Boosting Posts Isn’t a Real Facebook Ads Strategy
Boosting Facebook posts might feel like advertising. It’s easy, fast, and gives the illusion of reach. However, if you’re serious about generating leads, driving conversions,

The Impact of AI on Healthcare Advertising
Artificial intelligence is revolutionizing healthcare advertising, particularly in the fields of addiction treatment and mental health. From automated bidding strategies to AI-generated ad copy, the

Addiction Treatment PPC: Why You Need a Specialist, Not a Generalist
If you’ve tried running Google Ads campaigns before and seen nothing but high spend and unqualified clicks, you’re not alone. Most digital marketing agencies are

Healthcare Advertising for Mental Health and Addiction Rehab
In just a few years, the healthcare advertising space has changed drastically. Search intent, ad automation, rapidly-shifting user behavior, and HIPAA-compliant tracking now shape how

How to Fix Poor Lead Quality from Google Ads
You’re running Google Ads. You’re getting clicks. You’re generating form submissions. But the leads? They’re junk. Wrong intent. Wrong location. Wrong service. And every bad

Meta Ads Best Practices: How to Maximize Performance and ROI
If you’re running campaigns on Meta, you’re competing against thousands of advertisers fighting for attention in the same newsfeeds and stories. Whether you’re marketing healthcare

Should I Run Facebook Ads or Google Ads for an Outpatient Program?
You’re buying traffic but not getting the right leads. Clicks aren’t converting and your acquisition costs keep rising. For outpatient programs across healthcare, this isn’t

How to Get More Qualified Leads for Your Addiction Treatment Center
Getting leads isn’t the problem. Obtaining qualified leads—the kind who are ready, eligible, and aligned with your program—is what separates profitable treatment centers from those