Cost Per Click vs CPM
A recent industry benchmark study reports the average click-through rate in Google Ads across all industries is just 6.66%. That means the vast majority of
What Can You Do to Make a Headline More Compelling for Google Ads?
Your headline is the first thing people read — often the only thing. In Google Ads, it’s the bolded text users scan before clicking. On
What is Ad Copy in Google Ads (And Why It Matters)?
Most ad campaigns fail because the copy isn’t doing its job. In healthcare, behavioral health, and addiction treatment marketing, the gap between average messaging and
7 Best Practices to Follow When Creating High-Converting Ad Copy
Every click costs you money. With pay-per-click ads, every word in your ad either earns that click—or lets it go to a competitor. Writing high-converting
How Long Do Google Ads Take to Work?
Google Ads can be plug-and-play–you stand up an account, set up payment, and it’s live. But there’s way more to it than that, especially in
Hire A Google Ads Expert for Addiction Treatment and Behavioral Health Centers
If you’ve tried Google Ads before and seen nothing but high spend and unqualified clicks, you’re not alone. Most digital marketing agencies are built for
What is a Performance-Based Marketing Agency?
Performance-based marketing agencies are growing because they don’t get paid unless they produce. That model doesn’t just change how services are delivered—it changes how they’re
How Do I Generate Organic Visits for My Google Business Profile (GBP)?
A Google Business Profile (GBP) is often the first thing people see when searching for local services. A well-optimized GBP increases visibility, leading to more
The SEO Impact of Changing Your Website’s Name
Changing the name of your website is often a necessary or strategic decision, but it brings with it an inherent uncertainty. After years of building